SEO uzmanlar\u0131<\/a> i\u00e7in bu tarihleri ve g\u00fcncellemelerin do\u011fas\u0131n\u0131 bilmek hayati \u00f6nem ta\u015f\u0131r. Organik trafikteki ani d\u00fc\u015f\u00fc\u015fleri a\u00e7\u0131klamak, s\u0131ralama kay\u0131plar\u0131n\u0131 telafi etmek ve gelece\u011fe y\u00f6nelik stratejiler geli\u015ftirmek ancak bu verilerin do\u011fru okunmas\u0131yla m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\nGoogle G\u00fcncellemelerinin Temel Felsefesi<\/h3>\n\n\n\n
Google’\u0131n algoritma de\u011fi\u015fikliklerindeki nihai hedefi tek bir kavramda \u00f6zetlenebilir: Kullan\u0131c\u0131 Deneyimi.<\/strong><\/p>\n\n\n\nGoogle, kullan\u0131c\u0131lar\u0131n arad\u0131klar\u0131 bilgiye en h\u0131zl\u0131, en do\u011fru ve en g\u00fcvenilir yoldan ula\u015fmas\u0131n\u0131 hedefler. Algoritmalar \u015fu \u00fc\u00e7 temel amaca hizmet eder:<\/p>\n\n\n\n
\n- Spam ile M\u00fccadele:<\/strong> D\u00fc\u015f\u00fck kaliteli, manip\u00fclatif ve kopya i\u00e7eriklerin elenmesi.<\/li>\n<\/ol>\n\n\n\n
\n- Kalitenin \u00d6d\u00fcllendirilmesi:<\/strong> \u00d6zg\u00fcn, uzmanl\u0131k i\u00e7eren ve g\u00fcvenilir (E-E-A-T) i\u00e7eriklerin \u00f6ne \u00e7\u0131kar\u0131lmas\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Eri\u015filebilirlik:<\/strong> Mobil uyumluluk ve site h\u0131z\u0131 gibi teknik fakt\u00f6rlerin iyile\u015ftirilmesi.<\/li>\n<\/ul>\n\n\n\n
S\u0131ralama Kriterlerinde Belirleyici Fakt\u00f6rler<\/h2>\n\n\n\n
Google\u2019\u0131n algoritma g\u00fcncellemeleri, web site sahiplerini s\u00fcrekli olarak kendilerini geli\u015ftirmeye iter. Bu g\u00fcncellemelerin odakland\u0131\u011f\u0131 ana alanlar \u015funlard\u0131r:<\/p>\n\n\n\n
\n- Kaliteli \u0130\u00e7eri\u011fin H\u00fck\u00fcmdarl\u0131\u011f\u0131:<\/strong> Google, interneti bir bilgi \u00e7\u00f6pl\u00fc\u011f\u00fcne d\u00f6n\u00fc\u015fmekten kurtarmak ister. G\u00fcncellemeler neticesinde, kullan\u0131c\u0131lara ger\u00e7ek de\u011fer katan, derinlemesine ara\u015ft\u0131r\u0131lm\u0131\u015f ve do\u011fru bilgiler sunan siteler \u00f6d\u00fcllendirilirken; yan\u0131lt\u0131c\u0131 veya y\u00fczeysel i\u00e7erikler s\u0131ralama kaybeder.<\/li>\n<\/ul>\n\n\n\n
\n- Trafik Dalgalanmalar\u0131 ve Adaptasyon:<\/strong> Her b\u00fcy\u00fck g\u00fcncelleme (Core Update), s\u0131ralamalarda bir “sars\u0131nt\u0131” yarat\u0131r. D\u00fcn i\u015fe yarayan bir SEO takti\u011fi, bug\u00fcn sitenizin cezaland\u0131r\u0131lmas\u0131na neden olabilir. Bu nedenle SEO, statik bir kurulum de\u011fil, dinamik bir s\u00fcre\u00e7tir.<\/li>\n\n\n\n
- Teknik Performans (H\u0131z ve Deneyim):<\/strong> \u0130\u00e7eri\u011finiz ne kadar iyi olursa olsun, siteniz yava\u015f a\u00e7\u0131l\u0131yor veya mobil cihazlarda d\u00fczg\u00fcn g\u00f6r\u00fcnt\u00fclenmiyorsa Google sizi geri plana atar. Kullan\u0131c\u0131 deneyimi (UX) sinyalleri, modern SEO’nun belkemi\u011fidir.<\/li>\n<\/ul>\n\n\n\n
Ge\u00e7mi\u015ften G\u00fcn\u00fcm\u00fcze Google Algoritma G\u00fcncellemeleri Zaman \u00c7izelgesi<\/h2>\n\n\n\n
A\u015fa\u011f\u0131da, SEO d\u00fcnyas\u0131n\u0131 \u015fekillendiren en kritik g\u00fcncellemeleri, en yeniden en eskiye do\u011fru detayland\u0131r\u0131lm\u0131\u015f olarak bulabilirsiniz.<\/p>\n\n\n\n
2021 G\u00fcncellemeleri<\/h3>\n\n\n\n\n- Temmuz 2021 \u00c7ekirdek G\u00fcncellemesi (01.07.2021 – Onayl\u0131):<\/strong> Haziran ay\u0131nda ba\u015flayan s\u00fcrecin devam\u0131 niteli\u011finde olan bu g\u00fcncelleme, 1-12 Temmuz tarihleri aras\u0131nda tamamland\u0131. Google, detaylar hakk\u0131nda spesifik bilgi vermese de genel s\u0131ralama fakt\u00f6rlerini etkileyen kapsaml\u0131 bir d\u00fczenlemeydi.<\/li>\n<\/ul>\n\n\n\n
\n- \u0130simsiz Spam G\u00fcncellemesi (23.06.2021 – Onayl\u0131):<\/strong> Danny Sullivan taraf\u0131ndan do\u011frulanan bu g\u00fcncelleme, \u00f6zellikle spam teknikleri kullanan siteleri hedef ald\u0131. Arama sonu\u00e7lar\u0131n\u0131n temizli\u011fi i\u00e7in yap\u0131lan rutin ama etkili bir temizlik operasyonuydu.<\/li>\n<\/ul>\n\n\n\n
\n- Sayfa Deneyimi (Page Experience) G\u00fcncellemesi (15.06.2021 – Onayl\u0131):<\/strong> Uzun s\u00fcredir beklenen bu g\u00fcncelleme, “\u00d6nemli Web Verileri” (Core Web Vitals) metriklerini s\u0131ralama fakt\u00f6r\u00fc haline getirdi. A\u011fustos sonuna kadar tam etkisi g\u00f6r\u00fclmese de, h\u0131z ve g\u00f6rsel kararl\u0131l\u0131k resmen bir SEO kriteri oldu.<\/li>\n\n\n\n
- Haziran 2021 \u00c7ekirdek G\u00fcncellemesi (02.06.2021 – Onayl\u0131):<\/strong> Geni\u015f kapsaml\u0131 \u00e7ekirdek g\u00fcncelleme serisinin ilk aya\u011f\u0131yd\u0131. 2 Haziran’da ba\u015flad\u0131 ve etkileri ay\u0131n 12’sine kadar s\u00fcrd\u00fc.<\/li>\n<\/ul>\n\n\n\n
\n- \u00dcr\u00fcn \u0130ncelemeleri G\u00fcncellemesi (08.04.2021 – Onayl\u0131):<\/strong> Sadece \u00fcr\u00fcnleri listeleyen zay\u0131f i\u00e7erikler yerine, derinlemesine analizler ve ger\u00e7ek deneyimler sunan inceleme yaz\u0131lar\u0131n\u0131 \u00f6ne \u00e7\u0131karmay\u0131 hedefledi. Ba\u015flang\u0131\u00e7ta \u0130ngilizce dilindeki i\u00e7eriklere odakland\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Featured Snippet \u0130yile\u015ftirmesi (12.03.2021 – Onaylanmad\u0131):<\/strong> \u00d6ne \u00e7\u0131kan snippet’lerin (s\u0131f\u0131r\u0131nc\u0131 s\u0131ra) %40 oran\u0131nda kaybolup sonra geri gelmesiyle fark edildi. Teknik bir test veya hata oldu\u011fu d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/li>\n<\/ul>\n\n\n\n
\n- Passage Indexing (Pasaj \u0130ndeksleme) (10.02.2021 – Onayl\u0131):<\/strong> Google art\u0131k sadece sayfalar\u0131 de\u011fil, bir sayfa i\u00e7indeki belirli paragraflar\u0131 (pasajlar\u0131) da anlamland\u0131r\u0131p s\u0131ralayabiliyor. \u0130lk etapta ABD\/\u0130ngilizce sorgularda aktif edildi.<\/li>\n<\/ul>\n\n\n\n
\u00b7 2020 G\u00fcncellemeleri<\/h3>\n\n\n\n\n- Aral\u0131k 2020 \u00c7ekirdek G\u00fcncellemesi (03.12.2020 – Onayl\u0131):<\/strong> Y\u0131l\u0131n son b\u00fcy\u00fck g\u00fcncellemesiydi. Baz\u0131 sitelerde ciddi trafik de\u011fi\u015fimleri ya\u015fansa da etkisi k\u0131sa s\u00fcrede dengelendi.<\/li>\n<\/ul>\n\n\n\n
\n- \u0130ndeksleme Hatalar\u0131 (Eyl\u00fcl & Ekim 2020 – Onayl\u0131):<\/strong> Google, teknik bir hata nedeniyle baz\u0131 sayfalar\u0131n dizinden d\u00fc\u015ft\u00fc\u011f\u00fcn\u00fc veya kanonik URL hatalar\u0131 ya\u015fand\u0131\u011f\u0131n\u0131 do\u011frulad\u0131. Bu, bir algoritma de\u011fi\u015fikli\u011finden ziyade sistemsel bir bug idi.<\/li>\n<\/ul>\n\n\n\n
\n- May\u0131s 2020 \u00c7ekirdek G\u00fcncellemesi (04.05.2020 – Onayl\u0131):<\/strong> 2020’nin en sars\u0131c\u0131 g\u00fcncellemelerinden biriydi. \u00d6zellikle sa\u011fl\u0131k ve finans gibi hassas kategorilerdeki sitelerde (YMYL) b\u00fcy\u00fck s\u0131ralama de\u011fi\u015fimleri g\u00f6zlemlendi.<\/li>\n<\/ul>\n\n\n\n
\n- Featured Snippet De-duping (22.01.2020 – Onayl\u0131):<\/strong> E\u011fer bir sayfa “Featured Snippet” olarak en tepede yer al\u0131yorsa, ayn\u0131 sayfan\u0131n a\u015fa\u011f\u0131da tekrar organik sonu\u00e7 olarak listelenmesi engellendi. Ama\u00e7 sonu\u00e7 \u00e7e\u015fitlili\u011fini art\u0131rmakt\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Ocak 2020 \u00c7ekirdek G\u00fcncellemesi (13.01.2020 – Onayl\u0131):<\/strong> K\u00fcresel \u00e7apta t\u00fcm dilleri ve kategorileri etkileyen, genel kalite standartlar\u0131na odaklanan bir g\u00fcncellemeydi.<\/li>\n<\/ul>\n\n\n\n
\u00b7 2019 G\u00fcncellemeleri<\/h3>\n\n\n\n\n- BERT G\u00fcncellemesi (22.10.2019 & 09.12.2019 – Onayl\u0131):<\/strong> Do\u011fal Dil \u0130\u015fleme (NLP) teknolojisindeki devrim. Google, BERT ile kelimelerin ba\u011flam\u0131n\u0131, edatlar\u0131n c\u00fcmleye katt\u0131\u011f\u0131 anlam\u0131 ve insan konu\u015fma dilini \u00e7ok daha iyi anlamaya ba\u015flad\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Eyl\u00fcl 2019 \u00c7ekirdek G\u00fcncellemesi (24.09.2019 – Onayl\u0131):<\/strong> \u00d6nceki \u00e7ekirdek g\u00fcncellemelerden etkilenen sitelerin durumunu tekrar de\u011ferlendiren bir “follow-up” niteli\u011findeydi.<\/li>\n<\/ul>\n\n\n\n
\n- Site \u00c7e\u015fitlili\u011fi G\u00fcncellemesi (06.06.2019 – Onayl\u0131):<\/strong> Arama sonu\u00e7lar\u0131n\u0131n ilk sayfas\u0131nda ayn\u0131 alan ad\u0131ndan (domain) gelen sonu\u00e7lar\u0131n 2’den fazla listelenmesini s\u0131n\u0131rland\u0131rarak \u00e7e\u015fitlili\u011fi art\u0131rmay\u0131 hedefledi.<\/li>\n<\/ul>\n\n\n\n
\n- Haziran 2019 \u00c7ekirdek G\u00fcncellemesi (03.06.2019 – Onayl\u0131):<\/strong> Google’\u0131n \u00f6nceden haber verdi\u011fi nadir g\u00fcncellemelerden biriydi. Birle\u015fik Krall\u0131k ba\u015fta olmak \u00fczere baz\u0131 b\u00f6lgelerde yay\u0131nc\u0131lar\u0131 ciddi \u015fekilde etkiledi.<\/li>\n<\/ul>\n\n\n\n
\n- De-indexing Hatas\u0131 (05.04.2019 – Onayl\u0131):<\/strong> Teknik bir sorun nedeniyle sayfalar\u0131n dizinden silinmesi olay\u0131d\u0131r. K\u0131sa s\u00fcrede d\u00fczeltilmi\u015ftir.<\/li>\n<\/ul>\n\n\n\n
\n- Mart 2019 \u00c7ekirdek G\u00fcncellemesi (12.03.2019 – Onayl\u0131):<\/strong> O tarihe kadarki en kapsaml\u0131 \u00e7ekirdek g\u00fcncellemelerden biri olarak kayda ge\u00e7ti ancak spesifik bir odak noktas\u0131 a\u00e7\u0131klanmad\u0131.<\/li>\n<\/ul>\n\n\n\n
\u00b7 2018 G\u00fcncellemeleri<\/h3>\n\n\n\n\n- “Medic” G\u00fcncellemesi (01.08.2018 – Onayl\u0131):<\/strong> \u00d6zellikle sa\u011fl\u0131k, fitness ve medikal alandaki siteleri hedef ald\u0131\u011f\u0131 i\u00e7in bu ismi ald\u0131. Uzmanl\u0131k, Yetkinlik ve G\u00fcvenilirlik (E-A-T) kriterlerinin en sert uyguland\u0131\u011f\u0131 g\u00fcncellemeydi.<\/li>\n<\/ul>\n\n\n\n
\n- Chrome G\u00fcvenlik Uyar\u0131lar\u0131 (24.07.2018 – Onayl\u0131):<\/strong> SSL sertifikas\u0131 olmayan (HTTP) sitelerin Chrome taray\u0131c\u0131s\u0131nda “G\u00fcvenli De\u011fil” olarak i\u015faretlenmeye ba\u015fland\u0131\u011f\u0131 kritik bir d\u00f6n\u00fcm noktas\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Mobil H\u0131z G\u00fcncellemesi (09.07.2018 – Onayl\u0131):<\/strong> Sayfa a\u00e7\u0131l\u0131\u015f h\u0131z\u0131n\u0131n mobil arama sonu\u00e7lar\u0131nda do\u011frudan bir s\u0131ralama fakt\u00f6r\u00fc haline geldi\u011fi g\u00fcncellemedir.<\/li>\n<\/ul>\n\n\n\n
\n- Video Atl\u0131kar\u0131ncas\u0131 (14.06.2018 – Onayl\u0131):<\/strong> Video sonu\u00e7lar\u0131n\u0131n sunum \u015fekli de\u011fi\u015fti; statik sonu\u00e7lar yerine kayd\u0131r\u0131labilir “carousel” yap\u0131s\u0131 SERP’e entegre edildi.<\/li>\n<\/ul>\n\n\n\n
\n- Mobil \u00d6ncelikli \u0130ndeksleme (26.03.2018 – Onayl\u0131):<\/strong> Google, siteleri de\u011ferlendirirken art\u0131k masa\u00fcst\u00fc versiyonu de\u011fil, mobil versiyonu baz alaca\u011f\u0131n\u0131 resmen duyurdu.<\/li>\n<\/ul>\n\n\n\n
\u00b7 2017 G\u00fcncellemeleri<\/h3>\n\n\n\n\n- Snippet Uzunlu\u011fu De\u011fi\u015fikli\u011fi (30.11.2017 – Onayl\u0131):<\/strong> Meta a\u00e7\u0131klamalar\u0131n (description) karakter s\u0131n\u0131r\u0131 ge\u00e7ici olarak 300’e \u00e7\u0131kar\u0131ld\u0131, ancak daha sonra tekrar 150-160 band\u0131na \u00e7ekildi.<\/li>\n<\/ul>\n\n\n\n
\n- Google \u0130\u015f \u0130lanlar\u0131 (17.06.2017 – Onayl\u0131):<\/strong> Google for Jobs entegrasyonu ile arama sonu\u00e7lar\u0131nda do\u011frudan i\u015f ilanlar\u0131 listelenmeye ba\u015fland\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- “Fred” G\u00fcncellemesi (08.03.2017 – Onaylanmad\u0131):<\/strong> Ad\u0131n\u0131 Google \u00e7al\u0131\u015fan\u0131 Gary Illyes’in \u015fakas\u0131ndan alan bu g\u00fcncelleme, a\u011f\u0131rl\u0131kl\u0131 olarak agresif reklam yerle\u015fimi yapan ve d\u00fc\u015f\u00fck kaliteli i\u00e7erik sunan siteleri vurdu.<\/li>\n<\/ul>\n\n\n\n
\n- Mobil Pop-up Cezas\u0131 (10.01.2017 – Onayl\u0131):<\/strong> Mobil cihazlarda kullan\u0131c\u0131 deneyimini bozan, i\u00e7eri\u011fi kapatan b\u00fcy\u00fck pop-up reklamlar\u0131 kullanan sitelere cezalar uygulanmaya ba\u015fland\u0131.<\/li>\n<\/ul>\n\n\n\n
\u00b7 2016 G\u00fcncellemeleri<\/h3>\n\n\n\n\n- Penguen 4.0 (23.09.2016 – Onayl\u0131):<\/strong> Penguen algoritmas\u0131 art\u0131k \u00e7ekirdek algoritman\u0131n bir par\u00e7as\u0131 oldu ve “ger\u00e7ek zamanl\u0131” (real-time) \u00e7al\u0131\u015fmaya ba\u015flad\u0131. Bu, spam linklerden kurtulan sitelerin bir sonraki g\u00fcncellemeyi beklemek zorunda kalmadan daha h\u0131zl\u0131 toparlanabilmesi anlam\u0131na geliyordu.<\/li>\n<\/ul>\n\n\n\n
\n- Possum (01.09.2016 – Onaylanmad\u0131):<\/strong> Yerel SEO (Local SEO) i\u00e7in b\u00fcy\u00fck bir de\u011fi\u015fiklikti. Kullan\u0131c\u0131n\u0131n fiziksel konumunun arama sonu\u00e7lar\u0131 \u00fczerindeki etkisi art\u0131r\u0131ld\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Mobil Dostu 2.0 (12.05.2016 – Onayl\u0131):<\/strong> Mobil uyumlulu\u011fun s\u0131ralama sinyali olarak etkisi g\u00fc\u00e7lendirildi.<\/li>\n<\/ul>\n\n\n\n
\n- AdWords (Google Ads) D\u00fczenlemesi (23.02.2016 – Onayl\u0131):<\/strong> Sa\u011f s\u00fctundaki reklamlar kald\u0131r\u0131ld\u0131 ve \u00fcst s\u0131radaki reklam say\u0131s\u0131 4’e \u00e7\u0131kar\u0131ld\u0131. Bu durum organik sonu\u00e7lar\u0131 daha a\u015fa\u011f\u0131ya itti.<\/li>\n<\/ul>\n\n\n\n
\u00b7 2015 ve \u00d6ncesi: Tarihi D\u00f6n\u00fcm Noktalar\u0131<\/h3>\n\n\n\n\n- RankBrain (26.10.2015):<\/strong> Yapay zeka ve makine \u00f6\u011freniminin (Machine Learning) arama sonu\u00e7lar\u0131na dahil edildi\u011fi devrimsel ad\u0131m. RankBrain, Google’\u0131n en \u00f6nemli 3. s\u0131ralama fakt\u00f6r\u00fc olarak a\u00e7\u0131kland\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Mobilegeddon (22.04.2015):<\/strong> Mobil uyumlu olmayan sitelerin mobil arama sonu\u00e7lar\u0131nda ciddi s\u0131ralama kayb\u0131 ya\u015fayaca\u011f\u0131n\u0131n duyuruldu\u011fu g\u00fcncelleme.<\/li>\n<\/ul>\n\n\n\n
\n- Pigeon (G\u00fcvercin) (24.07.2014):<\/strong> Yerel arama sonu\u00e7lar\u0131n\u0131 (Local SEO) geleneksel web arama sinyalleriyle daha s\u0131k\u0131 bir \u015fekilde birle\u015ftiren g\u00fcncelleme.<\/li>\n<\/ul>\n\n\n\n
\n- HTTPS\/SSL G\u00fcncellemesi (06.08.2014):<\/strong> G\u00fcvenli\u011fin bir s\u0131ralama fakt\u00f6r\u00fc oldu\u011fu resmen a\u00e7\u0131kland\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Hummingbird (Sinekku\u015fu) (20.08.2013):<\/strong> Kelime bazl\u0131 arama yerine “anlamsal arama” (semantic search) d\u00f6nemini ba\u015flatan, Google’\u0131n \u00e7ekirdek altyap\u0131s\u0131n\u0131n tamamen yenilendi\u011fi g\u00fcncelleme.<\/li>\n<\/ul>\n\n\n\n
\n- Penguen (24.04.2012):<\/strong> Web spam ile m\u00fccadelenin simgesi. Anahtar kelime doldurma (keyword stuffing) ve yapay backlink a\u011flar\u0131na kar\u015f\u0131 ba\u015flat\u0131lan en b\u00fcy\u00fck sava\u015ft\u0131.<\/li>\n<\/ul>\n\n\n\n
\n- Panda (23.02.2011):<\/strong> “\u0130\u00e7erik \u00c7iftliklerine” (Content Farms) kar\u015f\u0131 yap\u0131lan, d\u00fc\u015f\u00fck kaliteli ve kopya i\u00e7eri\u011fe sahip siteleri dizinden silen veya geriye atan efsanevi g\u00fcncelleme.<\/li>\n<\/ul>\n\n\n\n
\n- Google Instant (Eyl\u00fcl 2010):<\/strong> Kullan\u0131c\u0131 yazarken sonu\u00e7lar\u0131n listelenmeye ba\u015fland\u0131\u011f\u0131 \u00f6zellik.<\/li>\n<\/ul>\n\n\n\n
\n- Caffeine (Haziran 2010):<\/strong> Google’\u0131n indeksleme h\u0131z\u0131n\u0131 ve kapasitesini %50 oran\u0131nda art\u0131ran devasa altyap\u0131 de\u011fi\u015fikli\u011fi.<\/li>\n<\/ul>\n\n\n\n
Sonu\u00e7 ve SEO \u00d6nerisi<\/h3>\n\n\n\n
Google’\u0131n algoritma ge\u00e7mi\u015fine bak\u0131ld\u0131\u011f\u0131nda mesaj \u00e7ok nettir: K\u0131sa vadeli hileler yerine uzun vadeli de\u011fer \u00fcretimine odaklan\u0131n.<\/strong><\/p>\n\n\n\nWeb sitenizi g\u00fcncel tutmak, teknik altyap\u0131n\u0131z\u0131 h\u0131zland\u0131rmak ve en \u00f6nemlisi ziyaret\u00e7ilerinize arad\u0131klar\u0131 yan\u0131tlar\u0131 en iyi \u015fekilde sunmak, her t\u00fcrl\u00fc algoritma g\u00fcncellemesine kar\u015f\u0131 en g\u00fc\u00e7l\u00fc savunmad\u0131r. S\u0131ralama kay\u0131plar\u0131n\u0131 analiz ederken sadece son g\u00fcncellemeyi de\u011fil, sitenizin genel kalite puan\u0131n\u0131 ve kullan\u0131c\u0131 deneyimini b\u00fct\u00fcnsel olarak de\u011ferlendirmelisiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"
Google, arama sonu\u00e7lar\u0131n\u0131 m\u00fckemmelle\u015ftirmek ad\u0131na algoritmalar\u0131nda her y\u0131l yakla\u015f\u0131k 500 ila 600 aras\u0131nda de\u011fi\u015fiklik yapar. Bu g\u00fcncellemelerin b\u00fcy\u00fck bir k\u0131sm\u0131 kullan\u0131c\u0131lar taraf\u0131ndan fark edilmeyen k\u00fc\u00e7\u00fck d\u00fczenlemeler olsa da; “Panda”, “Penguen” veya “\u00c7ekirdek G\u00fcncellemeler (Core Updates)” olarak adland\u0131r\u0131lan maj\u00f6r de\u011fi\u015fiklikler, arama motoru sonu\u00e7 sayfalar\u0131n\u0131 (SERP) k\u00f6kten de\u011fi\u015ftirme g\u00fcc\u00fcne sahiptir. Dijital pazarlamac\u0131lar ve SEO uzmanlar\u0131 i\u00e7in bu […]<\/p>\n","protected":false},"author":5,"featured_media":7762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"_links":{"self":[{"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/posts\/7761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/comments?post=7761"}],"version-history":[{"count":0,"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/posts\/7761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/media\/7762"}],"wp:attachment":[{"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/media?parent=7761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/categories?post=7761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/roiux.com\/tr\/wp-json\/wp\/v2\/tags?post=7761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}